Doping in sports is by most people considered cheating. Doping in sports is by most experts considered dangerous. Doping outside of sports is by most governments considered a public health problem, facing a serious change in attitudes and acceptance.

Doping is also a multi-million dollar business, based on greed and young people’s desire to become accepted. The substances are widely spread via the internet and they easily end up in the hands of young athletes and non-athletes… and even children.

The film will dig into stories from the days of the cold war in the 1970-ies up until the last preparations for the London 2012 Olympics. You will meet the superstar athletes, scientists, sponsors, media… the winners and the losers.

You will be guided through the issues by medical Professor Arne Ljungqvist – considered the world’s most experienced anti-doping expert and, in his 80-ies, active in the top of the worlds most influential sports organizations – the International Olympic Committee (IOC), the World Anti-Doping Agency (WADA) and for more than 30 years, until 2007, the International Association of Athletics Federations (IAAF).

 

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Note: Professor Ljungqvist's official roles within the organizations mentioned has ended (2015). He is now actively operating from his own foundation, established to operate in the field of pure health and clean sports.

Check out Professor Ljungqvist's foundation